Behind every success story of Pathao are the Pathao Heroes—individuals who work tirelessly and quietly to keep the platform moving forward. To honour their dedication and commitment, Pathao organised its first-ever exclusive campaign for its Heroes, titled ‘Ticket to Cox’s Bazar.’
The campaign was open to top-performing Pathao Heroes across all verticals, including bike, car, food, parcel, and courier agents. From the ‘Deshi Vibe’ campaign held in May, 36 top performers— seven riders, seven captains, seven foodmen, seven parcel agents, and eight courier agents—were selected for a completely free, fully sponsored trip to Cox’s Bazar.
In June, the winners enjoyed a one-night, two-day sea getaway with all arrangements, including transportation, accommodation, and meals, covered by Pathao. The trip began on the night of June 28, with the winners spending a whole day enjoying the beach on June 29 before returning to Dhaka on June 30.
‘Ticket to Cox’s Bazar’ was more than just a campaign; it was a gesture of gratitude and recognition, reaffirming that Pathao stands by its supply community—past, present, and future. The company announced that more such campaigns for its Heroes are forthcoming.
By Mohammad Morshed
Photo: Courtesy
