Leading fashion and lifestyle brand Aarong has officially launched its first outlet in Cox’s Bazar, marking its expansion into the country’s premier seaside city. Tamara Hasan Abed, Managing Director of BRAC Enterprises, inaugurated the new showroom on Sunday morning.
Located on the 2nd and 3rd floors of Singapore Market on Jhautola Main Road, this outlet is Aarong’s 31st branch nationwide. Catering to local and international tourists, the store showcases an exclusive collection of Bangladesh’s rich artisanal heritage.
The Cox’s Bazar showroom offers diverse products, including items from the Taaga, Taaga Man, and Aarong Earth collections. Visitors can explore Nakshi Kantha sarees, ready-to-wear clothing, handcrafted jewelry, home decor, skincare essentials, and accessories, making it a go-to destination ahead of the upcoming Eid festivities.
Contributor: Tareque Hasan
Photo: Collected
