In the heart of Cox’s Bazar, where the azure waters kiss the golden sands, a new wave of fashion has emerged with the launch of DORIYA, the first homegrown clothing brand in this picturesque town.
Founded by the dynamic and multi-talented Sayonton Bhattacharjee, DORIYA has quickly become a symbol of local pride and innovation.
Sayonton, well-known for his writing and voice art, offers a novel perspective to the fashion industry by developing a brand closely tied to Cox’s Bazar’s essence.
Named after the Bengali word for “sea,” DORIYA reflects the natural beauty and coastal heritage of Cox’s Bazar.
The brand offers a unique blend of traditional craftsmanship and modern style, using locally sourced materials to create clothing that resonates with the community.
Each piece is a tribute to the region’s landscapes, culture, and artistry, transforming garments into wearable art.
DORIYA is notable for its dedication to supporting regional craftspeople. By involving them in all facets of production, Sayonton has preserved traditional skills while creating long-term jobs.
This initiative not only supports the local economy but also celebrates the creative talents of Cox’s Bazar.
The backstory of each design is what sets DORIYA apart. Sayonton’s writing experience is evident in each collection, which tells a story influenced by the spirit of Cox’s Bazar.
Customers are not just buying clothes but connecting with the coastal town’s soul.
Located in Barmiz Market, DORIYA is a must-visit for anyone in Cox’s Bazar. With this brand, Sayonton Bhattacharjee has crafted a testament to dreams, creativity, and the vibrant culture of Cox’s Bazar.
By Abdur Rashid Manik
