The fruit stalls of Cox’s Bazar are now bursting with vibrant displays of dragon fruit in shades of red, white, and purple.
These eye-catching fruits have become a top choice for both tourists and locals strolling through the city’s markets.
Vendors say that while local cultivation is gradually increasing, most dragon fruits still arrive from farms in Rajshahi, Khulna, and Chattogram.
At present, the fruit sells for Tk 400–500 per kilogram in Cox’s Bazar markets, with larger and brighter fruits fetching higher prices.
According to sellers, the number of dragon fruit buyers has grown noticeably recently.
Many people now purchase it not only for its health benefits but also as an attractive gift.
Nutritionists note that dragon fruit is rich in vitamin C, calcium, antioxidants, and dietary fiber—boosting immunity, improving digestion, and enhancing skin radiance.
Shopkeepers in Cox’s Bazar are optimistic that sales will rise even further during the winter tourism season when visitors flock to the beach town.
Once considered a seasonal delicacy, dragon fruit is now available year-round in fruit shops across the country.
The reason? The fruit-bearing plant can produce throughout the year, and its growing popularity continues to fuel demand.
By Mohammad Morshed
Photo: Mohammad Morshed
