Hotel, motel, and resort owners in Cox’s Bazar are offering significant room discounts ahead of the holy month of Ramadan, as the tourism hub awaits a full return to normalcy following recent political uncertainty. With tourist numbers falling short of expectations, accommodation providers have announced discounts of 50-60 percent to attract tourists.
Despite the slowdown, the beach town saw an influx of visitors around Pahela Falgun and 14 February, as travelers from across the country gathered at the seaside with family members, friends, and loved ones. Activities such as sea bathing, jet skiing, horseback riding, and sunset watching along the sandy shore kept the beach lively.
Visiting physician Itiaz Nur said Cox’s Bazar feels even more beautiful when shared with loved ones. Despite the usual crowds at Sugandha and Laboni beaches, fewer visitors this time have allowed for a more peaceful experience by the sea.
The morning view of the ocean with his family captivated Riyaz Haidar, a returning tourist. Another visitor, Rubaiya Rahman, said the beach’s beauty erased all travel fatigue and made her Valentine’s Day by the sea especially memorable.
Although the 13th National Parliamentary Election concluded on 12 February, long-distance transport services have yet to fully normalize. As a result, tourist numbers remain below expectations, leaving many local businesses concerned.
Shell and coral trader Rahim Uddin said business has stagnated due to fewer tourists during the election period, but expressed hope that the sector will rebound once the situation stabilizes. Businessman Sirajul Islam also remains optimistic, expecting a surge in visitors after Eid.
Hotel authorities have taken proactive steps to boost occupancy. Md. Nasir Uddin, a supervisor at Hotel Prasad Paradise, said guest numbers typically decline during Ramadan, prompting the decision to offer 50-60% discounts throughout the month.
Mukim Khan, general secretary of the Marine Drive Hotel Owners’ Association, said discounts could range from 50 to 70 percent depending on the hotel, with rooms available for as low as Tk 1,000.
Tourist police and lifeguards continue to operate round the clock to ensure visitor safety along the beach. Stakeholders expressed optimism that political stability and the post-Ramadan Eid holidays will drive renewed momentum for one of the country’s leading tourism destinations.
Local beachside traders believe the discount initiative will encourage travelers to visit Cox’s Bazar even during Ramadan and help gradually revive the tourism industry.
By Abdu Rashid Manik
Photo: Abdu Rashid Manik
