A special cleanliness and awareness campaign has been launched to protect the environment of Cox’s Bazar sea beach, the world’s longest natural sea beach, in the post-Eid period.
The initiative is being implemented under the overall supervision of the Cox’s Bazar district administration, in collaboration with the United Nations Development Programme, The Coca-Cola Foundation and local government bodies.
The campaign, conducted under the Plastic Circularity Project, focuses on key beach points, including Laboni and Sugandha, which experience heavy tourist footfall during the Eid holidays.
According to officials, the primary objective of the initiative is to reduce the accumulation of single-use waste—particularly plastic—after Eid, ensure responsible waste management, and protect the marine ecosystem and tourism economy.
The programme was formally inaugurated at Sugandha beach point at 11:00 am on March 24. Among those present were Cox’s Bazar deputy commissioner Md A Mannan, Cox’s Bazar municipality administrator Mohammad Shamim Al Imran, and UNDP Bangladesh assistant resident representative Sardar M. Asaduzzaman, along with other guests.
At the field level, 30 youth volunteers and 20 sanitation workers are engaged daily in the campaign. They are responsible for collecting single-use waste, including plastics, measuring the volume, and ensuring proper handover to local recycling agents.
Through this initiative, organisers hope that the visible volume of waste on the beach will decrease after Eid, public awareness will increase, and coordination among stakeholders involved in tourism and waste management will be further strengthened.
Cox’s Bazar Life Report
Photo: Courtesy
