A bright red fruit known for its tangy taste and medicinal value—roselle—is now being commercially cultivated along the scenic Marine Drive in Teknaf, Cox’s Bazar. Locally referred to as Chukai or Lal Amila, the fruit is internationally recognized for producing Hibiscus tea, a popular health drink rich in antioxidants and Vitamin C.
Farmers in the region report that the plants are already bearing fruit and are optimistic about the market potential. “Roselle tea is flavorful and highly beneficial, especially for people with diabetes,” said a local grower. “Its demand is increasing due to its health properties.”
Known by various names across different regions—including Meshta and Chukur—the fruit is consumed in many parts of the world as an herbal tea and a medicinal infusion. In Bangladesh, its cultivation is still emerging, but farmers in Cox’s Bazar believe it could become a profitable crop if supported with proper training and market access.
Officials from the Department of Agricultural Extension note that with proper care and commercial attention, Roselle farming could open up new avenues for sustainable agriculture and herbal exports from the coastal region.
By Mohammad Morshed
Photo: Polash Shikdar
