Today marks World Tourism Day, with the UN World Tourism Organisation (UNWTO) declaring this year’s theme as “Tourism and Sustainable Transformation.” On this significant occasion, Cox’s Bazar—home to the world’s longest sea beach—stands as a symbol of both immense potential and deep-rooted challenges.
In a statement issued on the occasion, the Cox’s Bazar Community Alliance for Development (CCAD) stated that, despite welcoming 7–8 million tourists annually, the district still fails to ensure basic safety for visitors. The organisation warned that lifeguard operations are on the brink of shutdown due to a lack of funding, despite thousands of tourists entering the sea daily, risking their lives.
CCAD further expressed concern that crimes such as drug abuse, mugging, and harassment are increasingly disrupting the peaceful tourism environment, damaging not only the local atmosphere but also Bangladesh’s international image.
The statement highlighted that the natural dunes—vital protective barriers along the beach—are disappearing year after year because of encroachment. “Environmental conservation is repeatedly losing to political influence and personal interests,” CCAD said, adding that unplanned urbanisation is worsening the situation.
While the government has announced plans centred on the blue economy, the organisation noted that local participation remains minimal. Salt farmers still struggle without fair prices or official recognition for their agricultural contributions.
CCAD also pointed out that the burden of the Rohingya refugee crisis, coupled with the absence of a full-fledged university and modern healthcare facilities, continues to hinder sustainable local development.
Calling for a national commitment to transform Cox’s Bazar into not just a tourist destination but a safe, eco-friendly, and inclusive model of blue economy, the alliance stated:
“The time has come to turn Cox’s Bazar into a symbol of national pride—by respecting nature, upholding human dignity, and ensuring the sustainability of development.”
By Abdu Rashid Manik
Photo: Collected








