The traditional village sweet Goja has found a flavorful presence on the shores of Cox’s Bazar, delighting tourists with a nostalgic taste of rural Bengal.
Every evening until late at night, mobile vendors can be seen selling Gaja from pushcarts across various points of the beach.
This dry sweet, also known by names like Murali, Khurma, or Anguli, comes in various shapes and sizes.
Slightly longer in form than typical sweets, Goja is known for its crisp outer layer and rich, sugary taste — making it a popular treat across the countryside.
Near the Sugandha Point entrance of the beach, vendors offer freshly made Goja to both locals and visitors, drawing curiosity and cravings alike.
Due to its taste and crunchy texture, Goja remains a beloved dry snack for people of all ages. Street vendors around Cox’s Bazar continue to keep this traditional sweet alive.
As one vendor proudly shared, “Goja has stood the test of time. It may be simple, but people still love it for its unique taste and nostalgic value.”
By Mohammad Morshed
Photo: Hussain Shetu
